Sunday, June 05, 2005

PG&E's challenge

Electricity. It's a fascinating physical phenomenon and an interesting business. What other commercial enterprise would launch a giant promotion encouraging customers to use less of its product?

We received a letter recently from PG&E announcing their 20/20 Summer Savings Program. If, from June 1st until September 30th, we use less electricity than we did during the same period last year, they'll knock 20% off of the cost of all of it. At first I thought it was silly, but 20% off the price of four months of electricity could amount to some serious dough. And they've challenged us, dammit! We're going to take a run at this thing.

Are any of you other PG&E customers accepting this challenge? Does anyone have any good tips on how to save electricity?

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